This internet series also known as The Hire was a two-part production featuring a total of 8 short films; all done with a different prominent film director, various cameos, and a 'star car' for each film. This form of "branded content" was completed in 2001 and 2002 and earned plenty of praise and popularity. BMW Films earned 11 million hits in 4 months and this was well before the social networking giants we know today.
Star
Madonna, Clive Owen
Directed by Guy Ritchie (Snatch, Rock 'n' Rolla, Sherlock Holmes)
Ambush
Directed by John Frankenheimer (Reindeer Games, Ronin)
Hostage
Directed by John Woo (Face Off, Mission Impossible II)
Ticker
Clive Owen, Don Cheadle, Ray Liotta
Directed by Joe Carnahan (Smokin' Aces, A-Team)
Chosen
Directed by Ang Lee (Crouching Tiger, Hidden Dragon, Hulk)
Directed by Alenjandro Gonzalez Innaritu (Babel, 21 Grams)
Beat the Devil
Clive Owen, James Brown, Gary Oldman, Danny Trejo
Directed by Tony Scott (Man on Fire, Unstoppable)
The Follow
Clive Owen, Adriana Lima, Mickey Rourke, Forest Whitaker
Directed by WKW
